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Born Robert Gutierrez August 22, 197? in Southern California, my influences in Hip-Hop were Eric B. & Rakim, Eazy E & N.W.A, and Big Daddy Kane. I looked up to them as my idols. I wanted to perform and rap like them; reciting every one of their lyrics just like any other fan. They were my Hip-Hop Legends...
Rap was my life. I was sixteen when I got my first record deal with Lighter Shade of Brown. We signed our first recording contract in Los Angeles, California with an independent label in 1990. This began the era of what media calls "Chicano Rap." Being categorized as "Chicano Rap" was a bit disturbing to me, rap was rap no matter what color you were. Back then our manager along with our record label wanted to introduce us to the world as the first "Chicano rap group." Through the years much success had developed with Lighter Shade of Brown from our first singles released. "Latin Active", "Sunday Afternoon" and "Hey DJ" hit top 40 on "Billboards 100 Singles Charts". That paved the way for the group to sell over 1.5 million records worldwide. Our last recorded album together was in 1998. In November of 1999, Jesse Duran, the Program Director at 99.1 KGGI, approached me at a street party I was at and offered me a gig on the radio. I accepted the offer and started doing weekends. Two months later, I worked my way into overnights. I did overnights for about 3 months and then I was offered the prime time gig 6pm to 10pm. I�ve been doing nights for the last 5 years and have helped take 99.1 back to #1 in 11 years. I believe our staff is as strong as it has ever been. In 2001, I became the stations' Music Director: which put me in charge of scheduling music and consulting with major/independent record label reps.
So now I look towards the future...TV!!!!!!!! Maybe one day you�ll see your boy HOLLArin� on the next big Video Show!!! That�s it for now.